VIACOM CBS BULKS UP ON COUNTRY

Follow @hitsdd

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

		COULD THE STRIKE END SOON? (UPDATE) "Incredible progress" (9/22a) Check It Out Now TROY CARTER TO WENNER: "YOUR VIEWS... ARE CANCEROUS SEEDS" Venice Music boss doesn't mince words. (9/21a) Check It Out Now NEAR TRUTHS: 12 SONGS AND THE TRUTH I.B. Bad on current hitmakers (9/14a) Check It Out Now RIAA REPORTS RECORD FIRST HALF Biz partying like it's 1999. (9/19a) Check It Out Now TAYLOR UNVEILS 1989 (TV) TRACKS FROM THE VAULT Consider this a blank space. (9/20a) Check It Out Now
		AI: RISKS AND REWARDS How the biz might use this powerful new tech—and the threats it could pose. HOW LONG WILL TRUMP'S PRISON SENTENCE BE? Oh, sorry... we were just daydreaming. RAINMAKERS 2023 The stories behind the biggest industry careers. HITS' 37th ANNIVERSARY How are we still here?

Music City

VIACOM CBS BULKS UP ON COUNTRY

7/8/21

CBS will use a broadcast of the CMT Music Awards on 4/3 to kick off ViacomCBS’s first-ever Country Music Week of special programming and events.

An exclusive director’s cut airing of the CMT Music Awards on CMT and various ViacomCBS platforms will close out the week.

ViacomCBS is moving the awards show to CBS from CMT following the success of its June edition: The CMT Music Awards saw a 10% increase in total viewers and was the #1 most social program across all of television for the night. Across the six ViacomCBS network simulcast, P18-34 ratings saw a +32% increase over last year’s event.

CBS will roll out more info on the 2022 CMT Music Awards in the coming months.