Prime Video and Amazon are gearing up to bring immersive, fan-first experiences with activations from Amazon Live, Amazon Music, Amazon Fashion, IMDb TV and more for the 57th ACM Awards.

The night kicks off with the official ACM Awards Red Carpet Show, hosted by Elaina Smith, Kristin Cavallari, Priscilla Block and Zuri Hall, from 7-8pm ET and features a performance from Kat & Alex, as well as behind-the-scenes moments and more.

Streaming from Amazon Live will be an interactive, shoppable version of the red carpet event, featuring a live chat and gear from Merch by Amazon, ACM Awards Storefront and more. TikTok will also livestream Amazon Fashion’s red carpet event from 6:30pm ET.

Additionally, Amazon Original podcast Country Heat Weekly will host two ACMs episodes on 3/3 and 3/10. Hosts Kelly Sutton and Amber Anderson will report live from Allegiant Stadium for the first Amazon Music preshow event on 3/6 at 9pm ET via the Amazon Music channel on Twitch before returning on 3/7 from the red carpet for interviews with the artists and more.

“On behalf of Prime Video and Amazon, we are thrilled to share this entertaining and immersive country music experience with our customers around the world,” said Jennifer Salke, Head of Amazon Studios.

The two-hour 57th ACM Awards will be streamed on 3/7 via Prime Video. The full ceremony and performances will rebroadcast on IMDb TV beginning 3/8.