BMLG, a subsidiary of HYBE America, has bolstered the team with the addition of Dexter Bensman as senior director of digital marketing and Rebecca Kerr as manager of communications.

Bensman, who will report to COO Mike Rittberg, was previously director of digital marketing at Brown Sellers Brown Management, where he helped formulate digital-marketing, DSP and social-media strategies for Quartz Hill Records and Stone Country Records and served as Innovo Management’s VP of music management.

Kerr, who will report to BMLG Head of Communications Quinn Kaemmer, joins the team from The Oriel Company, where she was a publicity coordinator working with acts like Old Dominion, Jason Isbell and Riley Green.

Said BMLG Chairman/CEO Scott Borchetta: “We are so excited to welcome Dexter and Rebecca to the Big Machine team. Dexter has an impressive background in digital marketing and I look forward to seeing him apply his expertise and elevate our artists. The addition of Rebecca to our team has been a long time coming; she was supposed to be one of our interns in 2020, but the pandemic had other plans, so we’re extra-excited to have her onboard now.”

Seen above are (l-r) Bensman and Kerr.