Iovine's role at Apple

A NEW COOK IN CUPERTINO? Business Insider has an illuminating take on the subject of Jimmy Iovine’s rumored role at Apple, directly advising CEO Tim Cook on creative matters. “Based on a really insightful interview Iovine had last year with AllThingsD's Walt Mossberg, it's starting to sound more and more like Apple isn't necessarily investing in a bunch of poorly reviewed, overpriced headphones and an untested streaming music service, but the vision Iovine has for the future of music as a whole. ‘iTunes was great, but it needs to step forward now,’ Iovine said. ‘Most technology companies are culturally inept. They're never going to get curation right.’ That's the kind of forward-thinking attitude Apple is likely going after. $3.2 billion is a high price to pay for what essentially could be an acqui-hire. But keep in mind that it's a miniscule price for Apple, which has over $150 billion in cash just sitting in the bank.” So maybe it’s all about “curation.” Did Jimmy sell his “cultural” expertise as a gorgeous invisible cloak to Emperor Cook? (5/9a)