Hershenson Upped at UMGD

ROB ON A ROLL: Rob Hershenson is upped to VP Marketing Ops. & Creative Svcs. for UMGD by EVP of Administration and Ops. Mavis Takemoto, to whom he reports. Hershenson will oversee the company’s creative services, merchandising efforts, marketing administration, as well as the development of the company’s sales and marketing support systems. He was most recently Sr. Dir. of Mktg. Ops & Creative Services for the distribbery, and before that, Director of Merchandising in charge of fulfillment and getting you a good deal on used breakdance mats. He also worked at Walt Disney Records in various capacities, including shoveling the snow on the Matterhorn. (8/18p)