PLEDGEMUSIC GRABS LEKACH FOR MARKETING SVP
Adam Lekach, a former Sony Music exec, will oversee PledgeMusic’s global marketing and campaign management strategy in his new role as Senior Vice President, Marketing. He will report to CEO Dominic Pandiscia.
Lekach will also oversee public relations strategies for key campaigns and initiatives for PledgeMusic and its direct-to-fan ecosystem, which includes NoiseTrade and Set.fm.
“Adam Lekach is a highly creative and results-driven digital marketing executive, and we are enormously pleased to have him onboard,” Pandiscia said. “He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music.”
Lekach was most recently Vice President, Media and Partnerships, for Kemado Media Group, consisting of Mexican Summer, Anthology Recordings, Software Recording Co., and Kemado Records. He spent nearly a decade in marketing and sales roles for Sony Music Entertainment.
