iHEART L.A.'S VIRTUAL PRIDE CELEBRATION
iHeartMedia Los Angeles has launched #iHeartLAPRIDE to commemorate the 50th anniversary of the first-ever Pride parade, which was held in Hollywood on 6/28/70.
The campaign features a series of vignettes airing across participating Los Angeles based iHeartMedia Stations: 102.7 KIIS FM, Alt 98.7, REAL 92.3, 104.3 MYFM and KOST 103.5. Pride messages and videos from radio personalities, artists and celebrities will be posted across the stations’ social platforms.
A virtual celebration, The #iHeartLAPRIDE Haus Party, will stream live at 7pm PT on Friday on iHeartRadio’s PRIDE Radio. Grouplove, Absofacto, Ashe and Tiffany will perform; Christie James, Rezz, Scotty Fox, Grabbitz and DJ Lezlee will provide DJ sets. iHeartMedia LA personalities Lisa Foxx, Hudson, Sisanie, J Cruz and DJ Lezlee are the hosts.
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