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JOJI'S EXTRAVAGANT VIRTUAL CONCERT

88rising/12Tone's Joji showcased his creative prowess with livestream The Extravaganza over the 10/24-25 weekend. Following his chart-topping album, Nectar, which has amassed more than 1.3 billion streams in the U.S., Joji's global event drew a stadium-sized audience spanning 105 countries.

The Extravaganza broke the livestream concert mold with sketches, MMA cage matches, cooking, dunk tanks, an ice sculpture and more. At one point Joji even performed his hit single, "Run," while running on a treadmill at full speed.

The hour-long special was one of the biggest paid livestream events this year. Along with global viewership, it impacted social media and trended on Twitter in five countries (#1 U.S. music, #2 U.S. overall), with more than 50,000 tweets in a 24-hour period.

Joji also directed the event. Watch clips from The Extravagana below.

ATLANTIC UNVEILS NEW LEADERSHIP STRUCTURE
The Elliot era begins. (9/24a)
DICKON STAINER
TO HEAD UMG U.K.
Changing of the guard (9/24a)
CALL MY AGENT:
SAMANTHA KIRBY YOH
The latest in a series of live-exec trading cards (9/27a)
TOP 20: FUTURISTIC
Score one for hip-hop. (9/26a)
NADEL MOVES FROM ELEKTRA TO WARNER MUSIC NASHVILLE
WMG reorg hits Music City. (9/24a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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