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"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER

Team Columbia has dominated the airwaves with Adele's "Easy on Me," which impacted radio on Friday. The single earned the fastest 24-hour launch of 2021 and the fastest of Adele's career, surpassing the debut of "Hello."

Adele's new single racked up 4,000+ plays in 24 hours on 400+ stations at eight different formats. That's 1,700 more spins than "Hello" received its first day—good enough for the hottest start at radio for a single in 2021.

Peter Gray captained Team Columbia to the Top 3 most-played tracks at Pop on Friday, with The Kid LAROI & Justin Bieber's "Stay" (2,762 spins), Lil Nas X's "INDUSTRY BABY" (2,322 spins) and the aforementioned "Easy on Me" (2,280 spins).

We reached out to Gray for comment but all we got was this selfie from outside the BTS bus, parked in the middle of nowhere.

NEAR TRUTHS:
CENTERS OF GRAVITY
Eilish enters a powerful new creative chapter. (5/6a)
ON THE COVER:
TAYLOR SWIFT
Sorry, Tay, but we had to do it. (5/6a)
HITS LIST: HANGIN' OUT
With extra relish (5/6a)
LATEST SCORES: KENDRICK VS. DRAKE
Multiple lead changes in this playoff game. (5/6a)
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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