When the clock struck 12 in Nashville, New York, London and Sao Paulo the last two nights, lyrics to songs from Taylor Swift’s Midnights became elements of the cityscape as part of a Spotify promotion.
“Did you ever have someone kiss you in a crowded room?” was the question posed on a billboard in Nashville promoting Friday's release of Swift's 10th album.
After each billboard goes live, Spotify posts a lyric-teaser video. Swift herself is sharing nightly clips related to Midnights (Republic) on the Spot's mobile-only pre-save page.
New York
London
Nashville
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/16a)
THE COUNT: LIVE NATION TAPS TYLER, POST, BLINK FOR TOP U.S. FESTS
Cornering the market on surefire headliners (5/16a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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