Ticketmaster issued an apology to the legion of Taylor Swift fans who had a tough time purchasing tickets to see their "Anti-Hero." The statement released late Friday also detailed the strategy behind the on-sale for The Eras Tour.
The platform's response arrived nearly 12 hours after Swift addressed her fans via Instagram, saying how the situation had "pissed her off."
Below are some of the bullet points from Ticketmaster's lengthy explanation. Read the entire post on their site.
We want to apologize to Taylor and all of her fans—especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened: https://t.co/1Gn4kRIvq8.
— Ticketmaster (@Ticketmaster) Nov. 19, 2022
The statement when on to offer: "Even when a high-demand on-sale goes flawlessly from a tech perspective, many fans are left empty-handed... Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she's doing)… That’s a stadium show every single night for the next 2.5 years. While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on."
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