TIKTOK TO HOST HARRIS' FIRST VIRTUAL CONCERT
TikTok LIVE has announced The Calvin Harris Experience, an immersive, virtual concert by the Grammy-winning producer that will transpire on the platform 1/13 in partnership with Wave.
It's the Columbia hitmaker's first virtual concert and TikTok's second in-app concert experience, following The Weeknd's groundbreaking TikTok LIVE launch in 2020.
Harris will perform as an avatar. Attendees will be able to explore his virtual universe, which will feature audio-reactive visuals in a nature-inspired world. And you don't even have to eat a gummy, folks.
Paul Hourican, global head of Music Operations at TikTok, said: "It's an honor to host Calvin Harris' first-ever virtual concert, which will push the boundaries of what is possible for artists going LIVE on TikTok. We've loved working with Calvin and the whole team as well as Wave to create this experience, which is going to be a special moment for the global TikTok community."
The Calvin Harris Experience can be viewed through Harris' TikTok account; fans can find more info here.
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