Quantcast

TAY'S ERAS LAUNCH FUELS STREAMING SURGE

Anticipation for the live return of Taylor Swift has triggered a surge of streams across her catalog. When The Eras Tour launched on 3/17, Swift charted 15 songs at Spotify U.S. By Sunday (3/18), that number had grown to 19. "All the Girls You Loved Before" (Republic), released Friday. leads the way #5 at Spotify U.S.; it's also at #2 at iTunes and #20 at Apple Music

"Cruel Summer" from Lover, "Don't Blame Me" from Reputation, "Blank Space" from 1989 and "cardigan" from folklore have all soared on the Spot's U.S. Top 100.

This streaming growth—on a Sunday, no less—emphasizes the demand for all things Swift. Clips from the first two nights of the tour, at Glendale, Arizona's State Farm Stadium, are dominating the socials.

How long will it continue? Swift's next dates are 3/24-25 at Las Vegas' Allegiant Stadium. Could streaming during the gaps between stadiums sustain Tay's catalog activity throughout the tour? Stay tuned.

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)