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TOWERS POWERS UP WITH A NEW HEATER (UPDATE)

UPDATE: Myke Towers' "LALA" has skyrocketed to #81 on Spotify's global chart in just two days. Entering on 6/28, the track surged 300k+ streams on 6/29, making it the platform's greatest gainer.


It appears Puerto Rican urbano sensation Myke Towers has caught one with his viral cut "LALA" (One World/Warner Latina). The fast-rising track was the top new entry (at #159) on Spotify's Top 200 Wednesday, 6/28.

As we pointed out earlier this week, "LALA" has been gaining traction on TikTok, where it's now on its way to 500k creations—a 200k+ increase since Tuesday.

Towers just announced a 24-city, Live Nation-produced U.S. and Mexican headlining tour named after his March album, La Vida Es Una, home to "LALA." The tour will begin 9/20 in Guadalajara before hitting venues like L.A.'s YouTube Theater and the Miami Heat's Kaseya Center.

How far can "LALA" go? Stay tuned and listen below.

HITS LIST GOES
BEHIND THE SCENES
We open the curtain. (6/28a)
SONG REVENUE:
IT'S SABRINA'S WORLD
Raising the barista (6/28a)
SUMMER SCORCHERS ADDING STEAM TO STREAMS
Four on the rise (6/26a)
GEORGE PRAJIN: PUNCHING HIS WAY TO THE TOP
The man in Peso's corner (6/28a)
STEM’S MILANA LEWIS AND KRISTIN GRAZIANI:
THE HITS INTERVIEW
Reinventing and supercharging indie distribution (6/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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