ZACH CRACKS OPEN BUD LIGHT PACT FOR SUPER BOWL BASH
Bud Light has enlisted Warner’s Zach Bryan for the second year of its Backyard Tour, which will crack open a few cold ones on 2/9 at Las Vegas' Chelsea at The Cosmopolitan during Super Bowl LVIII weekend. As with prior Bud Light Dive Bar activations featuring Lady Gaga and Post Malone, tickets will be available for $20 plus fees.
Bryan is also teaming with Bud Light to aid nonprofit organization Folds of Honor, which provides educational scholarships to families of first responders and deceased or disabled veterans.
“I’ve been drinking Bud Light since I was old enough to drink, and partnering with them now after all the songs I've written while swigging them is full-circle for me,” said Bryan, who's up for Grammys for Best Country Album and two other genre awards.
The artist’s massive, AEG-produced Quittin Time Tour will begin 3/5 in Chicago and feature support from Jason Isbell and the 400 Unit, Turnpike Troubadours, Sheryl Crow and The War and Treaty, among others.
For Bud Light, the initiative with Bryan follows its first Summer Concert Series edition of the Backyard Tour, which offered performances by OneRepublic, Midland, Dashboard Confessional and Bush. The brand is planning further country-related activations at the 2024 editions of Stagecoach and CMA Fest.
In related news, yes, we would like another beer. Well, another another beer.
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