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MYKE STRIKES AGAIN

One World/Warner Music Latina's Myke Towers has followed up global smash "LALA" with another heater, "LA FALDA." The cut surged into Spotify's global Top 25 this week.

"LA FALDA," from Towers' latest project, LVEU: VIVE LA TUYA... NO LE MIA, has been slowly making its way up global charts since the end of 2023. The reggaeton bop is a favorite on TikTok, racking up 420k+ creations.

With another wave of activity coming in from top-streaming countries like Mexico, Spain, Colombia and Argentina, expect "LA FALDA" to keep growing.

HITS LIST GOES
BEHIND THE SCENES
We open the curtain. (6/28a)
ON THE COVER:
SABRINA CARPENTER
Not one but two songs of the summer (7/1a)
ISLAND KINGS
Perpetuating Blackwell's legacy (7/1a)
GEORGE PRAJIN: PUNCHING HIS WAY TO THE TOP
The man in Peso's corner (6/28a)
STEM’S MILANA LEWIS AND KRISTIN GRAZIANI:
THE HITS INTERVIEW
Reinventing and supercharging indie distribution (6/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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