MEHRO MARGIN

Just after a nearly-sold-out set at L.A.’s El Rey Theatre, Heroine Music Group’s mehro had plenty to celebrate, including the arrival of his latest single “reason to live.” But then he locked eyes with a gaggle of HITS losers waiting in the merch line. The Best Friends Music-repped star will wrap up his Reason to Live Tour on 4/3 in Mexico City; album trauma lullabies is due on 5/2. Seen thinking there’s no greater trauma than a HITS photo op are (l-r) mehro day-to-day manager Alex Forsyth, mehro, HITS’ Nicole Ghapgharan and Jesse MacMillan, and Leslie Galicia.

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		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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MEHRO MARGIN

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