RVSSIAN, RAUW & STARR GO GLOBAL WITH "SANTA"
Blending dancehall, reggaeton and Afrobeat, Rvssian's "Santa," featuring Latin phenom Rauw Alejandro and Nigerian breakout Ayra Starr, is making waves worldwide. The collab reached a new peak of #12 on Spotify global on 4/30.
Released on 4/4, "Santa" first cracked the Spot's global chart two weeks ago. The song is now #1 in seven countries, including Spain. In the U.S., "Santa" charted a week ago and is approaching the Spotify Top 100.
It's also exploded on TikTok, racking up nearly 500k creations in a few weeks. Alejandro's group dance video has 22m views on the platform, the Puerto Rican headliner showcasing his embrace of choreography, a rare skill for a male reggaeton star.
Producing cuts for the likes of Travis Scott, Feid, French Montana, Juice WRLD and Myke Towers, Sony Latin hitmaker Rvssian has developed a sweet spot for rhythmic anthems combining Latin and African textures.
Starr, who was profiled in last month's New & Developing special, just announced her sophomore album, out 5/31 on Republic. The Mavin-repped 21-year-old is among Africa's most prominent female artists.
Watch the video for "Santa" below.
 STAGECOACH GOES BIG WITH ZACH, JELLY ROLL, LUKERecord-breaking heat wave in the forecast. (9/6a)
LINKIN PARK ROARS BACK WITH NEW ALBUM, SINGER, TOURThis oughta be interesting. (9/6a)
HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're putting our asses in seats. (9/4a)
| ||
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
|
