Beginning at midnight ET, iHeartRadio will play Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) in its entirety on L.A.'s 106.1 KIIS-FM as part of a chain-wide premiere on multiple formats. Listeners will also be able to hear Eilish tell the stories behind the songs.
The iHeartRadio promotion is the latest in a series of events surrounding Eilish’s third album, which includes app takeovers and listening parties both virtual and IRL.
Now, if you’ll excuse us, it’s high time we hit the couch for a nap.
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