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TOP 50: SWIFT'S STREAK GROWS; BILLIE'S BIGGEST BOW YET

Republic's Taylor Swift logs a fifth consecutive week at #1 on the HITS Top 50 with THE TORTURED POETS DEPARTMENT. The 31-track set is now approaching 4m units in total activity. Swift added new digital and physical products of TTPD in the last week, resulting in 200k+ in pure sales. The album moves 375k in its fifth week, a 44% increase over last week.

Two-time Oscar winner Billie Eilish lands the largest opening of her career with HIT ME HARD AND SOFT (Darkroom/Interscope), which opens with 329k at #2. With only 10 tracks, Eilish's third album scored 180m streams in its first week. "LUNCH" is currently #1 on Spotify's global chart.

Other top debuts go to Mercury/Republic's ZAYN at #15 and A Boogie Wit Da Hoodie at #17.

Streeting this week are new titles from WMG's twenty one pilots, gamma.'s Sexyy Red, BIGHIT/Geffen's RM, Los CT/Interscope's Gabito Ballesteros, Blacksmith/Def Jam's Vince Staples, BMG's Lenny Kravitz and Sony Latin's Camilo.

See the full chart here.

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
SONG REVENUE:
SCHLEMIEL, SHABOOZEY
Th epitome of new country (7/11a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
TOWARD A FRUITFUL GRAMMY SEASON
Our editurr in chief has something on his mined. (7/10a)
SABRINA TO REACH NEW HEIGHTS WITH TOUR MERCH?
Her table's stacked. (7/10a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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