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BEADS! FEEDS! TIKTOK EXPANDS TAY'S ERAS TOUR HUB

TikTok has expanded its Taylor Swift hub with the #TSTheErasTour, the platform’s first and longest-running interactive in-app artist experience.

According to the press release, the update gives the Swiftie hordes a chance to earn album-branded profile frames and collect digital friendship beads to build the ultimate friendship bracelet through themed tasks. The in-app experience features video highlights from each tour stop and a playlist tied to each week’s album theme.

Some stats: Since it began in March 2023, The Eras Tour has amassed more than 5m creator videos on For You Feeds. Since the launch of Swift's TTPD in-app experience in April, more than 3.2m creator videos have used thetorturedpoetsdepartment hashtag, while the #swifttok hashtag has surpassed 2.6m video creations and 2.1m+ #taylorsversion videos.

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
SONG REVENUE:
SCHLEMIEL, SHABOOZEY
Th epitome of new country (7/11a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
TOWARD A FRUITFUL GRAMMY SEASON
Our editurr in chief has something on his mined. (7/10a)
SABRINA TO REACH NEW HEIGHTS WITH TOUR MERCH?
Her table's stacked. (7/10a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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