BOYGENIUS RECEIVES SECOND ANNUAL UMG X REVERB AMPLIFIER AWARD
Boygenius has been honored with the second annual UMG x REVERB Amplifier Award. The Grammy nominees were presented with the prize by UMG Chairman/CEO Sir Lucian Grainge, IGA CEO/Chairman John Janick, UMPG Chairman/CEO Jody Gerson and REVERB co-founder Adam Gardner.
Introduced last year with inaugural awardee Billie Eilish, the award recognizes artists best exemplifying the commitment to reduce their environmental footprint and support nonprofit causes through direct fan engagement at shows, online and beyond.
Said Grainge, “I wanted to be here to highlight the importance of using our collective power for good. These three exceptional artists exemplify what that means and we wanted to honor them in this room to inspire all you powerful people to do the same. Julien [Baker], Lucy [Dacus] and Phoebe [Bridgers], you have inspired us through your music and your work and we are deeply proud to recognize you tonight.”
"We’re grateful to be receiving this award, but we have the easiest jobs of anyone involved," said Dacus. "In addition to the PTM Foundation, we worked closely with REVERB, The Ally Coalition and Calling All Crows to educate our fans about organizations that work to defend LGBTQ+ rights, abortion access and the environment."
Said UMG EVP of CSR, Events and Special Projects Susan Mazo, “This year we are proud to celebrate boygenius, who chose to use their power to promote positive change by supporting causes important to them and their fans, creating campaigns that greatly impacted people and the planet. As part of its commitment to sustainability, UMG partnered with REVERB.org and Three Squares Inc. to reduce the environmental impact of our events, create sustainable event standards and more. For the second year in a row, UMG’s annual After Party has continued to implement measures to showcase sustainability in action."
Seen feeling extra grateful no one from HITS showed up are (l-r) Gardner, Grainge, Bridgers, Dacus, Baker, Gerson and Janick.
Photo: Max Webb
