USHER SAYS "YEAH!" TO SKIMS COLLAB
USHER is putting his new album—and his body—on display via a partnership with Skims, Kim Kardashian's shapewear line.
As part of the shirts-and-undies campaign, the company will release an exclusive digital version of the Super Bowl Halftime Show star's new mega/gamma. album, COMING HOME, through its website, beginning 2/8 at 9pm PT. This edition boasts an alternate cover and the bonus track "Naked"; COMING HOME arrives at traditional retail and DSPs 2/9.
"With the way that I move, being this comfortable in what you wear is essential," said the Ron Laffitte-managed USHER. "Skims is about embracing who you are, inside and out, and feeling empowered to express yourself authentically."
Skims is already the "official underwear partner" of the NBA and has previously teamed up with musicians like Lana Del Rey, SZA and Ice Spice.
Seeing as we're particularly out of shape following all those Grammy party open bars, HITS would rather not discuss this subject.
CALL MY AGENT:
JOHN MARX His first concert was Buffalo Springfield at the Indio Date Fair. (9/15a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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