WHAT IT IS: Since she debuted with track “Younger,” Sweden’s unconventional noir-pop practitioner has been constantly refining her sound, picking up breathless accolades along the way. She’s already scored an incredible five number ones on HypeMachine with the likes of the “Younger,” the heavy-hitting “Hard Time” and “Pistols at Dawn,” and she’s just released her genre-defying, emotionally honest debut, Pretend.
ALBUM: Pretend
RELEASE DATE: 10/23
SINGLE: “Pretend”
TV: Conan, Jools Holland
INTERNET: 155m+ total streams on Spotify, 74m Spotify streams of the Kygo remix of “Younger”; 2.5m+ YouTube views on “Younger,” 2m+ views on “Hard Time,” 750k+ views on “Pretend”
RADIO: BBC Live session at Maida Vale; several interviews with Swedish radio; played on Elton John’s Beats 1 show, Rocket Hour
PRESS: Time, The Guardian, NPR, N.Y. Times
BOOKING: Luger
PUBLISHING: UMPG
MANAGEMENT: Nina Nestlander & Jonas Wikström