AMAZON MUSIC CANADA LAUNCHES CYPHER SERIES

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THE B-SIDE

AMAZON MUSIC CANADA LAUNCHES CYPHER SERIES

5/9/24

Amazon Music Canada premiered its inaugural Amazon Music Original cypher, “It’s Up, It’s Us” featuring all Canadian artists. The track features rising Canadian talent City Fidelia, Bexk Bexk and Riicch and is produced by Eli Brown, who’s worked with Drake, Young Thug and PARTYNEXTDOOR.

The song appears on the newly launched hip-hop playlist, “off rip,” which spotlights buzzworthy talent from our neighbors up north. As Amazon Music Canada Curator Joelle Bertrand said, “There’s never been a more exciting time for hip-hop in Canada.”

Amazon Music Canada collaborated with Toronto-based creative agency Undisposable to bring “off rip” to life. Find the track here, watch the video below and check out the playlist on Amazon Music. Meanwhile, we'll be over here craving poutine and maple syrup.