WHAT IT IS: Meet the latest newcomer from the next wave of emerging talent out of the Atlanta hip-hop scene. Just six months ago, Baby dropped his debut mixtape, Perfect Timing, signaling his arrival in the industry. The project is chock-full of ATL talent, featuring guest appearances from Young Thug, Lil Yachty, Duke, Gunna and Young Scooter. He followed up that project with his DJ Drama Gangsta Grillz-hosted tape, Harder Than Hard, featuring his biggest song to date, “My Dawg.” With over 9m streams, the latter is the street anthem of Atlanta as it climbs the Urban radio charts.
ALBUM: Harder Than Hard
RELEASE DATE: 7/15
SINGLE: “My Dawg”
LIVE: Spot dates throughout the south
INTERNET: More than 7k Soundcloud followers; reached 150k monthly Spotify listeners in two weeks since entering the service; 170k Instagram followers, adding 20k per week
RADIO: Impacting Urban Mainstream 9/25
PRESS: XXL (“Lil Baby is one of the new rappers coming out the South that you should pay attention to”), HotNewHipHop (“There’s a new sleeping giant nestled in the cozy bosom of Atlanta’s burgeoning rap scene and his name is Lil Baby”)
PUBLISHING: Self-published
MANAGEMENT: Solid Foundation (Coach K & Pee)