WHAT IT IS: Following the release of his 2019 major-label debut, Brandon Banks Houston native Maxo Kream has been building a buzz leading up to his sophomore offering, WEIGHT OF THE WORLD—which possesses a distinctly more serious and purposeful tone. Kream starkly pours his emotions into the album, detailing the ups and downs of life after the murder of his closest sibling, Mmadu Biosah. With contributions from heavy hitters like Tyler, The Creator, A$AP Rocky and Freddie Gibbs, among others, WOTW is a definitive, deeply personal statement from Kream.
ALBUM: WEIGHT OF THE WORLD
RELEASE DATE: 10/18
SINGLE: “BIG PERSONA” f/Tyler, The Creator
LIVE: Performed at Rolling Loud N.Y. on 10/30; targeting late February through March for touring dates
INTERNET: 2.4m+ monthly Spotify listeners; “BIG PERSONA” video was #1 Trending on YouTube on release and has 12m+ global streams, 7.5m+ U.S. streams; 500m+ combined U.S. career streams.
RADIO: “BIG PERSONA” in rotation at SiriusXM’s Hip-Hop Nation
PRESS: Rolling Stone (“Maxo is unraveling his grief with profoundly grounded prevision), FADER (“an uncompromising voice for the streets”), Stereogum, Entertainment Weekly, Pitchfork, SPIN, NPR, Complex, more
BOOKING: De’Mont Callender/Paradigm
PUBLISHING: Walter Jones/UMPG
MANAGEMENT: Toby Oniyitan/Stomp Down