HITS LIST: TIME OF THE SEASON
The temperature's rising, it isn't surprising. (6/24a)
YOUR SIZZLING SUMMERTIME PHOTO GALLERY
Connecting the faces with the boldfaces. (6/22a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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ABRAMS JOINS SWIFT AT WEMBLEY
WHAT IT IS: Hailing from Guadalajara, 23-year-old Yng Lvcas has swiftly risen to prominence in Mexico’s urban music scene. Inspired by his guitar-playing grandfather, he embarked on his musical journey at just 15. Fusing reggaeton and urban elements with hints of regional Mexican music, he delivered one of the most-streamed Latin cuts of 2023: “La Bebé (Remix)” f/Peso Pluma. His track garnered a whopping 1b global streams, reaching #2 on Spotify Global. It’s also inspired 2m+ TikTok creations, underscoring Yng Lvcas’ impact and Mexico’s vibrant musical scene. With 27m+ monthly Spotify listeners, Yng Lvcas is solidifying his presence as a rising star.
ALBUM: Six Jewels
RELEASE DATE: 5/25
SINGLE: “La Bebe” Remix
TV: Premios Tu Musica Urbana and MTV Miaw
LIVE: Many presentations in Mexico ahead; performing Exa Guadalajara (8/30), Coca Cola Flow Fest (11/25)
INTERNET: 1b+ streams on “La Bebe” remix w/Peso Pluma in just five months; 27m+ monthly Spotify listeners; 768m+ combined YouTube views, 710k subs
RADIO: “La Bebe (Remix)” reached #1 on Latin Airplay and Latin Rhythm charts
PRESS: Rolling Stone (“After ‘La Bebé,’ Yng Lvcas Wants to Lead Mexico’s Reggaeton Movement…”), more
PUBLISHING: Warner Chappell
MANAGEMENT: Sergio Donlucas
