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Sony Music U.K.'s catalog division has promoted Joanna Kalli from Director of Marketing to Managing Director of Sony Music Commercial Group.
In her new role, Kalli will preside over the catalog division, rock and metal label Music for Nations and classical imprint Masterworks.
Kalli joined Sony Music as a Product Manager in 2008, having started her career at independent labels. In her 16 years with the company, she has spearheaded global campaigns for artists including George Michael, The Clash and Judas Priest.
Most recently, Kalli has overseen Natasha Bedingfield’s chart renaissance, which saw her 2004 hit “Unwritten” enter the U.K. Top 15 for the first time in 19 years.
She also led a 2023 Wham! campaign, landing the coveted U.K. Christmas #1 single for “Last Christmas,” 39 years after its release. The track has now amassed more than 1.6b streams worldwide.