AMAZON MUSIC CANADA LAUNCHES CYPHER SERIES

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

		YTD MARKET SHARE It's a mad, mad, mad, mad music biz. (6/13a) Check It Out Now NEAR TRUTHS: THE HITS KEEP COMING (PART TWO) Born in 1986 by mad scientists; still lurking. (6/12a) Check It Out Now HITS LIST GOES COUNTRY Pairs well with grits and gravy. (6/14a) Check It Out Now TOWNSHEND, PLATT AMONG TONYS PRESENTERS Sunday! (6/12a) Check It Out Now SONG REVENUE: LEGERDEMAIN Slim Shady lives! (6/13a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

THE B-SIDE

AMAZON MUSIC CANADA LAUNCHES CYPHER SERIES

5/9/24

Amazon Music Canada premiered its inaugural Amazon Music Original cypher, “It’s Up, It’s Us” featuring all Canadian artists. The track features rising Canadian talent City Fidelia, Bexk Bexk and Riicch and is produced by Eli Brown, who’s worked with Drake, Young Thug and PARTYNEXTDOOR.

The song appears on the newly launched hip-hop playlist, “off rip,” which spotlights buzzworthy talent from our neighbors up north. As Amazon Music Canada Curator Joelle Bertrand said, “There’s never been a more exciting time for hip-hop in Canada.”

Amazon Music Canada collaborated with Toronto-based creative agency Undisposable to bring “off rip” to life. Find the track here, watch the video below and check out the playlist on Amazon Music. Meanwhile, we'll be over here craving poutine and maple syrup.